Privacy Policy

Effective Date: June 30, 2026

1. Introduction

Allure Pharmacy LLC ("Allure Pharmacy," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our pharmacy services, or participate in our SMS text messaging program.

By using our services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

Personal Information

• Name
• Address
• Telephone number
• Email address
• Date of birth
• Insurance information
• Prescription information
• Payment information
• Emergency contact information (if provided)

Health Information

As a licensed pharmacy, we may collect Protected Health Information (PHI) as permitted by applicable federal and state laws, including HIPAA.

Website Information

When you visit our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Pages visited
• Date and time of your visit
• Cookies and similar technologies

3. How We Use Your Information

We may use your information to:

• Fill and manage prescriptions
• Communicate regarding your medications
• Process payments
• Verify insurance eligibility
• Provide medication counseling
• Coordinate prescription transfers
• Schedule vaccinations or pharmacy services
• Respond to customer inquiries
• Improve our website and services
• Comply with legal and regulatory requirements
• Send SMS messages that you have agreed to receive

4. SMS Communications

If you choose to opt in, you may receive text messages regarding:

• Prescription refill reminders
• Prescription pickup notifications
• Delivery updates
• Medication reminders
• Vaccination reminders
• Pharmacy service updates
• Account notifications
• Promotional messages (only if you separately opt in)

Message frequency varies.

Message and data rates may apply.

You may opt out at any time by replying STOP.

For assistance, reply HELP or call (732) 347-8004.

SMS Consent Statement

Mobile opt-in data, SMS consent, and phone numbers collected for SMS communications will not be shared, sold, rented, or disclosed to third parties or affiliates for their marketing or promotional purposes.

We may share this information only with trusted service providers who assist in delivering our text messaging services or when required by law.

5. Information Sharing

We may disclose your information:

• To healthcare providers involved in your care
• To insurance companies and pharmacy benefit managers
• To payment processors
• To service providers that assist with our business operations
• To comply with legal obligations
• To protect our legal rights

We do not sell your personal information.

6. HIPAA

Protected Health Information is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable privacy laws.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Although we strive to protect your information, no method of electronic transmission or storage is completely secure.

8. Cookies

Our website may use cookies and similar technologies to improve user experience, analyze website traffic, and maintain website functionality.

You may disable cookies through your browser settings, although some website features may not function properly.

9. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to your personal information
• Request corrections to inaccurate information
• Request deletion where permitted by law
• Withdraw consent for certain communications
• Opt out of marketing communications

HIPAA rights regarding Protected Health Information remain governed by applicable law.

10. Children's Privacy

Our website and services are not directed to children under the age of 13 without parental involvement. We do not knowingly collect personal information from children except as permitted by law for pharmacy services.

11. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes become effective when posted on our website. The "Effective Date" above will be updated to reflect the latest revision.

13. Contact Us

If you have questions regarding this Privacy Policy or your personal information, please contact:

Allure Pharmacy LLC
1020 Route 18, Unit 10
East Brunswick, NJ 08816

Phone: (732) 347-8004